Sunday, November 13, 2005
Five Tips for Business Survival and Prosperity
What's the best way for business owners and managers to capitalize on the economic rebound? "Avoid doing business as usual," says Las Vegas-based business strategist Nick Nichols.
With signs of a healthier economy emerging, Nichols suggests that every business owner, manager and professional consider the five business development strategies he's created for his clients:
1. Narrow Your Focus and "Nichify" - Reduce your product or service line. Instead of trying to be all things to all people, pick one to three niches and become their category leader.
2. Be Dramatically Different - Differentiation is by far the most powerful profit enhancer. Do whatever it takes to create a unique competitive advantage and integrate it fully into your brand.
3. Upgrade Your Advertising - Perform a ruthless audit of all your marketing communications and replace every general and irrelevant claim with specific, meaningful and compelling benefits.
4. Use Other People's Marketing - Identify complementary businesses and create joint venture marketing arrangements with them that give you access to their customers, and vice-versa.
5. Harness The Internet - Embrace and exploit digital marketing. Integrate an Internet strategy into your entire marketing mix. Create a permission marketing asset by building an opt-in email list.
And here's a bonus tip: Get Nick's High Performance Selling System to hit the ground running and knock the socks off your competition:
When you order today, you'll get 3 exclusive bonuses you won't find anywhere else!
With signs of a healthier economy emerging, Nichols suggests that every business owner, manager and professional consider the five business development strategies he's created for his clients:
1. Narrow Your Focus and "Nichify" - Reduce your product or service line. Instead of trying to be all things to all people, pick one to three niches and become their category leader.
2. Be Dramatically Different - Differentiation is by far the most powerful profit enhancer. Do whatever it takes to create a unique competitive advantage and integrate it fully into your brand.
3. Upgrade Your Advertising - Perform a ruthless audit of all your marketing communications and replace every general and irrelevant claim with specific, meaningful and compelling benefits.
4. Use Other People's Marketing - Identify complementary businesses and create joint venture marketing arrangements with them that give you access to their customers, and vice-versa.
5. Harness The Internet - Embrace and exploit digital marketing. Integrate an Internet strategy into your entire marketing mix. Create a permission marketing asset by building an opt-in email list.
And here's a bonus tip: Get Nick's High Performance Selling System to hit the ground running and knock the socks off your competition:
When you order today, you'll get 3 exclusive bonuses you won't find anywhere else!
