Nick Nichols Personal Branding Expert

Recently I came across a website that sells "pixel" ads at $1 per pixel.

Pixels are the basic unit of graphical space measurement. A typical web page is 600-800 pixels wide by 600 or more pixels deep.

The website, milliondollarhomepage.com, has created quite a buzz for its creator, Alex Tew. The 21-year-old British entrepreneur has reportedly made $623,800 selling ad space on his homepage - one pixel at a time, according to Gwendolyn Bounds of The Wall Street Journal.

While I applaud young Mr. Tew for his creative thinking, I must scold the suckers who bought ads on his site.

The page is a collage of tiny pixel ads that is totally untargeted and a challenge to navigate.

Although the site has reportedly generated millions of page views from curiosity seekers, there's no evidence that the advertisers are getting any trackable results.

Just like the illusions of P.T. Barnum, Mr. Pew has masterfully created an online circus where "clowns" of all descriptions can "perform" for a hundred bucks.

For the advertisers, this is mindless marketing at its finest.

I can't fault Mr. Pew though, except to say that I'm jealous that I didn't think of the idea.

However, if you have money that's burning a hole in your pocket, I have some land just outside of Las Vegas that would make a perfect location for a cactus farm...