Friday, June 01, 2007
Why your advertising isn't working the way you want it to
Here's some news that may shock you.
A recent study by Yankelovich Partners found that of the people surveyed:
65% feel constantly bombarded with too many marketing messages.
61% percent feel the volume is out of control.
60% have become much more negative toward marketing and advertising.
69% are interested in mechanisms that skip or block advertising completely.
33% reported that they would slightly lower their standard of living to live in a society without marketing or advertising.
41% would pay for commercial-free network TV or radio.
28% would pay significantly more for magazines to avoid advertising saturation.
60% feel that marketers and advertisers don't treat customers with respect.
59% feel that most marketing and advertising has little relevance to them.
65% think there should be more limits and regulations on marketing and advertising.
What this means to you is...
You MUST rethink, reposition, and reconfigure your advertising TODAY.
I challenge you to send me any print ad, sales letter, radio or television commercial or other marketing communication for a complimentary audit.
If you like my suggestions, you can pay me to rewrite your ad. If you don't like my suggestions, you owe nothing. At least you'll know where you stand.
You can ignore the trend and watch your ad dollars continue to go down the drain, or you can embrace it and watch your competition go down the tubes. It's up to you.
Call 702-227-5877 NOW.
"NOT hiring Nick Nichols will cost you a LOT more than hiring him!"
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A recent study by Yankelovich Partners found that of the people surveyed:
65% feel constantly bombarded with too many marketing messages.
61% percent feel the volume is out of control.
60% have become much more negative toward marketing and advertising.
69% are interested in mechanisms that skip or block advertising completely.
33% reported that they would slightly lower their standard of living to live in a society without marketing or advertising.
41% would pay for commercial-free network TV or radio.
28% would pay significantly more for magazines to avoid advertising saturation.
60% feel that marketers and advertisers don't treat customers with respect.
59% feel that most marketing and advertising has little relevance to them.
65% think there should be more limits and regulations on marketing and advertising.
What this means to you is...
You MUST rethink, reposition, and reconfigure your advertising TODAY.
I challenge you to send me any print ad, sales letter, radio or television commercial or other marketing communication for a complimentary audit.
If you like my suggestions, you can pay me to rewrite your ad. If you don't like my suggestions, you owe nothing. At least you'll know where you stand.
You can ignore the trend and watch your ad dollars continue to go down the drain, or you can embrace it and watch your competition go down the tubes. It's up to you.
Call 702-227-5877 NOW.
"NOT hiring Nick Nichols will cost you a LOT more than hiring him!"
(0) comments
